Portfolio

My Career Portfolio
(Contact - vea56911502@hotmail.com)

2006 to Present Sales, Marketing, Business Development
Interim Assignments, London & Edinburgh, UK
Organisations: UK Ministry of Defence/Compass Group, UK Department of Transport, Cross Rail, Transport for London, UK Parliament, Carillion, The Open University, The Church of Scotland World Mission & Charity, Alpha Plus/St Andrews, The Lloyds Group

Key Achievements:
• Achieved revenue objectives, secured new contracts & client retention
• Maintained strong client account relationships through consultative approach
• Created successful proposals, presentations for potential prospective clients
• Produced publications of monthly magazine, weekly & daily newsletters
• Executed online, print, billboards, radio & regional television advertisements
• Delivered solutions & managed existing key accounts portfolio and achieved
Key Performance Indicators & Service Level Agreements

Key Responsibilities:
Development & implementation of the sales strategy, maintain & drive growth
• Lead all stages of the business development lifecycle & business generation
• Working consultatively & strategically, create & identify business opportunities
• Development & implementation of the marketing & public relations strategy
• Focus on creating & developing the brand, proposition and communications.
• Business executive support for project& programme management/corporate office
projects & local development

2004-2005 Sales & Marketing Director, Business Development

Intriguing Group Limited, London, UK
Private fine dining restaurant operating company. Due to one of its brands success the founder planned to expand the concept in overseas city locations. Other new dining brand concepts on the drawing board, London, New York, Dubai, Paris etc

Key Achievements:
• Increased business sales by 15% & Target set for year achieved £5m
• Successfully promoted & marketed to key target business segments
• Raised profile & visibility through PR events & promotional activities
• Maximised operational efficiency, lower cost to serve & ensure profitability
• Liaised & shaped team synergy & commitment between key colleagues
• Improved sales & marketing strategy, optimised E-commerce capability & ensured
strengthened customer relationship management

Key Responsibilities:
• Reported to the Managing Director & Founder
• Improve and sustain high financial performance, - sales target set
• Directed plans for expansion, raising profile, and increasing sales
• Implemented sales & marketing strategy for all new business location
• Responsible for revenue profitability targets in line with business objectives
• Strong forecasting and analytical capabilities at senior-level strategic planning
• Cover a variety of markets, including; Entertainment, Media, Corporate Companies,
Government, Diplomatic Communities,

2001-2004 Sales & Marketing Manager, Business Development
Sodexho Limited (2001-2003); Compass Group Plc (2003-2004), London, UK
Key Achievements:
Sodexho employs 315,000 in 74 countries, with over 24,700 sites & Compass Group over 375,000 employees, in more than 90 countries. Both provide a wide range of support services & contract catering. NYSE US/Euronex Paris & FTSE100 UK listed respectively.

Key Achievements:
• Achieved target set for each individual contract totalled ₤1m new business
• Increased new business, referrals & retention of contracts portfolio £8m
• Spearheaded the ongoing drive for significant new business growth
• Won major conference, facilities, catering and vending contracts
• Generated leads, identified & created contact list of potential new prospects
• Effectively balanced the need to meet/exceed customer expectations and the need to maximise profitability

Key Responsibilities:
• Reported to the Managing Director
• Manage portfolio of 30 various styles & types of venues (contracts)
• Responsible for coordination and management of 30 liaison staff
• Full commercial P&L with responsibility for delivering profitable growth
• Responsible for negotiations with potential key strategic account management
• Understand the key drivers of partners, various stakeholders and profitability
• Negotiate the business terms & support the legal team in executing sound winning Partner/Client contract agreements.

1994-2001 Sales, Marketing & Business Development
Interim Assignments London, UK
Key Achievements:

Various companies: Hargreaves Newberry Gyngell, NRG, Cluttons, Allsop & Co, Sir Robert McAlpine, Conway Relf, Barclays Property Investment, Hampton Lambert Smith, Aberdeen Asset Management, Henley Centre/WPP, Colliers CRE.

Key Achievements:
• Formulated regional sales plan & research to understand local opportunity
• Developed robust sales pipelines & secured monthly conversion business targets
• Challenged status quo, to drive change & responsiveness to business demands
• Demonstrated capability in creating, executing tactical/strategic solutions
• Built extensive network of internal/external business contacts and partnerships
• Extensive campaign planning & execution across all channels with significant acquisition and retention achievement

Key Responsibilities:
• Contribute, Formulate and implement business development plans
• Tactical collaboration and cooperation across key partners & stakeholders
• Improve customer satisfaction and programme operational efficiencies
• Establish objectives, evaluate, budget, forecast and customer results metrics
• Nurture, capture and generate business from business referrals
• Ensure Key Performance Indicators (KPI) & Service Level Agreements (SLA) are achieved in continual basis and in accordance with the business objectives

1986-1994 Sales Manager (International), Business Development
Intercontinental Hotels & The Sarova Group, UK & UAE

Intercontinental Hotels (1986-1992), company has expanded its portfolio of properties from budget, middle to Luxury spanning widely across the globe. A FTSE 100 listed Company-UK. Sarova Hotels Group (1992-1994) , privately owned, with presence in Kenya, US & UK.

Key Achievements:
• Achieved revenue targets and optimised all revenue streams & referrals
• Met consistently pursuit of specific targets within agreed budgetary plans
• Delivered sustainable/profitable growth in line with objectives & best practice
• Demonstrated of value proposition, re-negotiation of contracts
• Established strong relations with key local & international clients at senior level
• Managed a small team of proactive sales & marketing staff, work in close synergy with the operational and events team to exceed targets.

Key Responsibilities:
• Reported to the General Manager
• Responsible planning & executing sales and marketing strategy for the business
• Profile raising activities at trade fairs & exhibitions oversee group’s PR activities
• Efficient sales budget management & for setting & monitoring KPI’s
• Regional coverage; Europe, North & South Americas, Middle East & Africa
• Retention of existing accounts & development of new business development
• Oversee group marketing function Identify/develop new customers & directing, shaping, growing, developing sales, national & International markets

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