1) Strategic & Tactical Planning
Responsible for creating sales, marketing & business development plans with particular focus on directing, shaping, growing and developing business in the international, regional, national & local markets. Balancing efforts on seeking to generate new business & business retention.
2) Sales & New Business Development
Increased, sustained sales pipelines and achieved business revenue target set by successful execution and implementation of the sales and marketing plans, proactively promoted and marketed to specific key target segments and to potential individual prospects.
3) Relationship Management
Devised approaches to those markets segments aimed at maintaining retention, creating and developing new business relationships through personal regular contact dialogue and high profile presentations to generate company brand awareness and to strengthen relationships.
4) Marketing & Communications
Increased profitable commercial revenue streams, achieved through effective business development innovative approaches to marketing programmes & strategic alliances. Developed and improved sales & marketing strategy, optimised e-commerce capability.
5) Business Retention & Contract Negotiations
Effectively balanced the need to meet and/or exceed customer expectations and the need to maximise profitability for the business. Negotiated the business terms & support the legal team in executing sound winning Partner/Client contract agreements for new and existing clients.
6) Account Management
Ensured that Key Performance Indicators (KPI) and Service Level Agreements (SLA) are achieved on a continual basis and in accordance with the business objectives and targets. This coupled with contract renewal review provided extra competitor advantage for business retention.
7) Finance & Budget Management
Full commercial P&L responsibility for delivering profitable growth through efficient finance & budget management. Maximizing the available budget, raised the business profile, footprint, brand awareness to key audiences and improved significantly the potential revenue returns.
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